Veronika Panáková is engaged in consulting and coaching in political marketing, brands and communication strategies development field. She is active both in Czech and Slovak republic and currently cooperates with candidates for the elections. In her work she connects experience gained in the business companies, media and non-profit sector. During her work for Czech News Centre, she participated in realisation of projects targeted on popularisation of culture and science. Earlier she also prepared professional conferences and discussion forums. Nowadays she is focused mainly on proper communication issues. She comes from Trenčín and completed studies in Banská Bystrica and Prague.