Maxim Dužek worked on his first business project as a university student. Although this project was not successful, the experience he gained helped him become a co-owner of another software start-up company. Later, he was attracted by a freelance lifestyle. Up to the present, he has has been involved in marketing campaigns for companies with million-euro turnovers. The experience he has gained both in his own projects and clients´projects he deploys in the Podnikni to! (www.podniknito.cz ) project. Here he assists those who are considering starting their own business with implementing their first business projects, thereby building pre-incubation support for start-ups at universities and cities.